Your audience is most likely to remember what you say first, and what you say last.

Learning how to communicate effectively is essential for your career growth. What good are your ideas if you can’t communicate them? Whether it’s your presentation to the to the executive board, your two-minute elevator pitch, or an interview.

In her research on short-term memory, Elizableth Hilton observed

“A person has a tendency to remember the first and last few items being presented because the brain will start to rehearse the information that was presented first and last, and have an inclination to forget the middle items.”

Don’t bury your ideas in the middle of a your presentation. If you want people to remember them, state your ideas clearly at the beginning, and repeat them at the end.